247 Archetype

Release Date: 22.01.25

“(Arc)hetype / The original pattern or model of which all things of the same type are representations.”

247 was birthed from the idea of creating clothing which can be worn for every occasion and every scenario. As time went on, we found a single unremitting factor which ran throughout our lines: Performance.

As the years have passed, we’ve heavily leaned into this concept of performance, through rigorous testing with world class athletes, multiple elevations of individual pieces, and an unrelenting will to create the best products on the planet; products that not only align with our DNA in aesthetic, but also perform in synchronicity with the wearer’s attributes to maximise individual potential.

With clothing, we’ve always incorporated the latest high performance fabrications and technology into our garments; with over a decade of experience in creating the perfect fits and silhouettes, 247 has consistently been a monument of precision and innovation. Each iteration of every piece being the zenith of that moment in time.

With regards to performance training footwear, we understood that this continuation approach was not possible. We knew that our debuts into the market had to stand alongside the greatest, and to do that, we had to innovate on our own path. And so, our journey to create our first Hybrid Training Shoe and Running Shoe began.

After two years of learning from the the best in the world, prototyping with new ideas and technologies, and testing meticulously across every training environment, we’re finally ready to unveil the result.

Introducing the ARC-1 Runner & ARC-2 Trainer.

The ARC-1 Runner

The ARC-1 Runner is the first running shoe solely created, designed and built by 247. It combines the quintessential design essence of 247 with the highest quality materials and performance focused engineering to deliver a versatile running and lifestyle shoe.

The ARC-1 Runner is crafted with lightweight, high performance materials. Designed for comfort, support, cushion and grip, it is ideal for your everyday runs

The ARC-2 Trainer

The ARC-2 Trainer is the first purpose built hybrid training shoe solely created, designed and built by 247. Created for CrossFit, weightlifting and hybrid workouts, its design focuses on the pillars of stability, support, and comfort, built for performance.

Every element of the ARC-2 Trainer is designed to maximise functionality during weightlifting, CrossFit and hybrid workouts.