FW26

Hard candy. Tough to crack. A punch to the face.

One word set the brief for the entire season, and everything came from it: the shapes, the colours, the graphics, the hardware, the way the whole thing was made. JAWBREAKER is REPRESENT's Fall/Winter 2026 Mainline collection, and the first full season from the London design team formed two years ago under Toni Purdie.

Rooted in punk. Built from workwear and uniform, then pulled apart.

"Jawbreaker refers to a few things: hard candy, tough to crack, and a punch to the face. We love creating a framework that drives decision-making through the product teams, and this word fit the bill as the shapes, colours, graphics, hardware and processes came together."

- George Heaton, co-founder of REPRESENT

More to come.